The Death of Long Copy: A Digital Marketer’s Perspective
Long Copy (noun): A detailed and lengthy approach to describing the product or service, its…
View ArticleMarketing + Customer Experience Lessons from UXcamp Ottawa 3
Here at MB, we’re all students. Every day includes lessons learned about marketing. Or perhaps…
View ArticleEffective Goal-Setting Tips for Long-Term Success
Writers and life coaches often refer to goals as though they were geographical features along…
View ArticleZombies, Twitter, and “Getting It”
It all started with a random tweet: “@shawnanctil: @Diefenbunker haunted bunker #zombie walk tonight with…
View ArticleThe Secret to Ads that Sell
It’s a total cliché to talk about how busy we all are “these days.” For…
View Article5 Essential Characteristics of a Winning B2C Business
This isn’t a post about marketing, advertising, social media, or the hottest shiny new toys…
View ArticleSo, What’s in a Brand Name?
Starting a new business venture or need a new brand? Give it some deep thought…
View ArticleEroding Brand Sentiment with Social Media: A How-to Guide
This post was inspired by a local business who got on the Twitter this morning,…
View ArticleHow Much Should You Spend on Marketing?
One of the most common questions growth-minded entrepreneurs ask us is how much they should…
View ArticlePayphone 2.0: Re-Imagining an Obsolete Technology of Yonder-Year
This post is a little break from the type of content we normally feature here…
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